Digital Marketing For Doctors & Healthcare Professionals – Why It Is Important
• Increase patient flow to the clinic, perhaps one of the most important reasons.
• To increase awareness about your clinic or hospital
• To convince patients through social proofing. A good number of 5-star reviews help you build trust among upcoming new patients.
• To be more accessible for patients to provide feedback.
• Digital marketing allows customized audience targeting.
• To offer seamless experience through Telehealth/Telemedicine.
What is digital marketing for health professionals/doctors? (H2)
Digital marketing for doctors or physicians plays an important role in expanding their online presence. We use different strategies for doctors than other businesses. Digital marketing is creating the digital identity/brand of a health professional or a clinic. More than 72% of patients use Google to search for the best doctor around. Hence, it becomes very important for a health professional to have a very strong digital brand.
How to use online marketing to build your brand?
Well, there are many options that you need to consider why to use digital marketing for doctors & other healthcare professionals.
Build a website: Your website must have a great user interface and user experience. It must show up within 5 sec. A multi-device and especially mobile-friendly website will ensure better Google ranking and superior user experience. Doctors must show his/her expertise, services offered at the clinic, testimonials text or video and content-rich FAQ section. Appropriate call-to-action and contact details should be available on each page of the website. A professional web design & development agency in New Jersey can help you to build a user-friendly and technically underpinned website.
SEO: Search engine optimisation for the doctors’ or health professionals’ website is a process to rank the website on the first page of Google search results. A good ranking doctors’ website will show up in the top 5-10 results of Google and going to get more than 90% of traffic. In nutshell, having a website is not enough, it must rank on Google in order to get more patient inquiries. SEO is a time-consuming process and it might take a few months to show results. However, it is a very powerful yet cost-effective method in the long run to drive more traffic. With a good SEO expert, you might see improvement in site traffic from the first month.
PPC: Pay-per-click delivers results almost immediately on daily basis. It is a form of paid advertisement to feature our website Google’s search result. Please check image 1. Setting up a Google ad-words campaign requires a lot of research about clinic services offered, keywords targeting, budget, copy-writing and type of campaign.
If executed with perfection, PPC can keep your phone ringing the whole day. For a successful PPC campaign, you require an expert with experience and proven results.
Social Media Marketing: Facebook, Instagram, Tiktok and Youtube are great social media platforms to engage a targeted audience. Your audience will be always eager to learn about a new exciting piece of information for their health in the form of detailed text, pictures and/or videos. A creative social media post can drive enormous free traffic. The key to winning this free social media space it to stand out from others and deliver messages creatively.
Social media buying is another quick way to reach your targeted audience. Social media platforms like Facebook and Instagram provide opportunities to target very specific audiences based on demography, age group, gender, interests, behaviour and many more attributes.
Social media marketing is crucial for the Dentist, Dietician, Dermatologist/Skin specialist, Beautician Nurses, Lasik Surgeons, Ophthalmologists, Sports medicine and many more.
Telemedicine/Telehealth is a boon amid Corona/Omicron pandemic for both doctors and patients. Telehealth is delivering the consultation virtually through online audio-video. There are many applications and software built for healthcare professionals. Those need to be customised or integrated with your website or CRM. However, they have many features which might make them complex to use them.
How to build Telehealth software for doctors’ website for free?
We suggest you use Calendly and Zoom video in order to schedule a consultation and have a telehealth video call with patients.
Why use calendly and zoom:
• Easy to integrate calendly and zoom, DIY
• Easy meeting scheduling through your website.
• Simple user interface, it is easy to use for both doctors and patients
• No need for any technical instructions or training to doctors and patients. Since the majority of the users have used zoom and calendly, it is easy and comfortable for them to use. No technical glitches during the telehealth video consultation.
• You can use a basic account of both for free.
Feel free to reach out to us to set up telehealth.
In conclusion, it is high time for health professionals to use digital marketing and online tools to take their practice to next level and stay ahead of the competition. Digital Marketing Agency in New Jersey can help doctors to build and increase their online presence.