How to Select Best Mobile Application Platform?
There is a lot of confusion while you are choosing the platform for your app. It depends upon audience, area, cost, etc. Choosing a platform for your app is really difficult. It has to be able to function on different devices. The app must support advanced OS and technology. The app should be able to work with future technologies and has good scope. Options available when it comes to platforms are Android and iOS. Android has become the most popular OS for smartphones. 3.5 billion people are using it in around 200 countries.
Creating an app is the most promising business nowadays. Right now people are spending 86% of their time on their phones. Your app with unique features and attractive UI can score you big bucks. 250 million apps are downloaded every day worldwide. There are lots of competitions in this field. It is very important to focus on some key points and know the requirements before you create an app.
Things you should keep in mind before choosing the platform
Audience: The market you choose to sell your product should be researched well. The area influences the choice people make. The age group of people the app is for in that area is also important. The strategy should be based on the market need and demand for your product. All these things will decide the success of your app. A location like Europe prefers android over iOS. Americans use both iOS and Android. Demand and requirements keep changing around the globe. So, check your market before creating an app. A Digital Marketing Company NJ can help you in marketing your mobile app to connect with the right audience.
Number of android users in the US
Market share: Different operating systems are popular in the market today. The most famous is android with 86.1% of users. iOS holds 13.9% of users in the market. Windows, blackberry, and others hold the rest. You don’t want to invest in an app compatible with OS that is not holding much of an audience base.
User behavior: Your app policy will depend on your targeted audience. If you are providing service for free on in-app purchases. Google play will be a great choice for you. Android provides free apps and so the users like to get the app is free. But apple even after holding only 13% of the market share. It is earning more revenue from its user. Apple users are more likely to spend on purchasing the App.
Functions: You can go for native and custom apps. Native apps provide an interactive look and feel. Android and iOS are open for usability and efficiency. Apps that are designed for a particular platform can work better than a hybrid app. There is some in-built feature that is online available for native apps.
Cost: Money is a very big factor when considering the making of an app. You have to deal with the payments and fees of platforms. Pay up your engineer and designer. Licensing and testing also cost you money. A hybrid app can provide you app available for every platform. But, it can cost you more for providing robust and advanced features. Native apps are famous for features like image processing and video live streaming.
Devices you need to support: android has 24,000 different models available in the world. More than 3 billion active users are connected to android with their phones, TV, and tablets. Apple has also crossed the milestone of selling 1.65 billion devices worldwide. Apple iOS is working on watches, tablets smartphones laptops, and TV. Mobile App Development Company in New Jersey develop apps that support all type of devices.
Rules and standards for Google play and apple store: Registering your app is not that easy. With the Google app, there are fewer standards and regulations to follow. If you stick to some guidelines, it will be easy to upload your app on Google play. Apple is stricter in this case. They don’t accept empty iAD banners and can reject your app after a 10-day review. They are very thorough and extensive in their guidelines.
Expectation: Apple users are more likely to spend money on buying apps from their play store. Android users don’t pay any hefty fee for using any app. Android gives you more users and a large audience to download your product. While Apple gives you a small number of users they are more willing to pay for innovative designs. You can use it to create a cross-platform app that works on both platforms.
Here are the key points on why you should go with native or cross-platform apps:
Native apps: Custom solutions, image processing, and video streaming features can be integrated. The native app requires more complex programming and is very hard. The native app provides you with the benefit of less testing. A limited number of models working on the platform make you test for fewer devices. The user experience and look and feel will definitely enhance if you are going for a native app design.
Consider a hybrid app: They are cost-effective and will work on a large audience. You will have a simple and straightforward project. There is a demand ongoing for projects that can work on many platforms.
The platform you choose will depend on how you want to pursue your app. There are multiple options and factors you need to check. The app that is either native or cross platform will work great if has a demanding market and interactive app design. In the world of innovation and technology, you should necessarily focus on the style and factors deciding the app’s success.